Published
OnlineCasinoMarketingIndustry

Sofía Vergara features in SciPlay ad campaign

SciPlay Corporation, a subsidiary of Light & Wonder, is running a summer-long advertising campaign for its Jackpot Party casino game, featuring actress and businesswoman Sofía Vergara.

sciplay jackpot party sofia vergara gambling insider web image

Launched earlier this summer, the campaign kicked off with a behind-the-scenes video of Vergara playing Jackpot Party to relax after a day of filming. Further adverts featuring Vergara are set to air throughout the new season of America’s Got Talent.

As part of a promotion running alongside the campaign, players who download Jackpot Party will be automatically entered into a raffle, with ten fully paid trips to Hollywood available to win.

SciPlay CRO Noga Halperin said: “Sofía’s natural enthusiasm, combined with her global fan base, make her ideal for this campaign.

“With millions of fans and followers, Sofía has the influence to introduce potential players to a game that recreates the Las Vegas gaming experience from anywhere.”

The campaign is designed to attract new customers and generate excitement among the existing Jackpot Party player base, with Vergara’s involvement expected to accelerate the campaign’s success.

SciPlay Head of Marketing Innovation Eitan Davidson said: “Since its release nearly a decade ago, casino players have gravitated toward Jackpot Party for its free-to-play model and constantly evolving slots and challenges.

“We’re thrilled to work with Sofía for our first celebrity partnership and bring this beloved game to even more players.”

In May 2022, SciPlay reported revenue of $158m for Q1 2022. This represented an increase of 5% year-on-year, and marked the second-highest quarterly revenue that the company has ever achieved.


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...