888 to offer Playtech live casino and RNG content in the US
Playtech has inked an agreement with 888 Holdings that will see the latter’s 888casino brand introduce new content in multiple US states.
Starting in New Jersey, the iGaming operator will host live casino and random number generator (RNG) products from Playtech.
This deal forms part of both companies’ “strategic expansion into the US market,” with other jurisdictions to follow in the wake of 888casino launching the content for players in the Garden State.
Howard Mittman, President of 888 US, believed the companies’ expanded partnership and subsequently 888casino’s expanded content offer would “enhance the overall player experience.”
“We are pleased to expand our partnership with Playtech and offer its unique live casino and RNG content to players of 888casino in the US,” he commented.
“This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy.”
Playtech’s Chief Operating Officer, Shimon Akad, was similarly enthused about the agreement, which he called an “exciting step” in the provider’s US expansion.
“I am thrilled that our trusted partners, 888, have chosen to take our live casino and RNG games across multiple states, marking another exciting step in our expansion in the US,” said Akad.
“Live casino is Playtech’s newest proposition to the US market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.”
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