Lottery most searched in Massachusetts, according to CasinoGrounds study
According to research conducted by casino streaming platform CasinoGrounds, the lottery vertical is most popular in the state of Massachusetts.
The study analysed Google searches state-by-state, looking for the frequency of searches for ‘lottery,’ combining results with lottery ticket sales in 2021 to reveal which state enjoys the lottery the most.
Massachusetts came in at number one, with a search score of 80 out of 100, meaning Massachusetts residents search for ‘lottery’ at the fourth highest frequency in the US.
Massachusetts’ ticket sales per capita are more than $100 higher than any other, with $833.34 in lottery ticket sales per capita per year, equating to total yearly sales of $5.82bn.
Maryland clocked in at number two, with $706.70 in lottery ticket sales per capita, amounting to total yearly sales of $4.35bn.
At number three was Michigan, which had the highest search frequency in the US, with $502.06 in lottery ticket sales per capita, amounting to total yearly sales of $5.04bn.
A CasinoGrounds spokesperson said: “These figures demonstrate just how much people love playing the lottery across America. The data shows that the average American spends $317.14 on lottery tickets every year, with some jackpots surpassing $1bn.
“It’s difficult not to dream about such amazing sums of money, even if the odds of matching six numbers are hundreds of millions to one. It is also interesting to see that the results of the study show America’s Eastern states dominate the top 10, showing considerably higher levels of interest in playing the lottery than Western states.”
CasinoGrounds is an online gambling community that works to promote safe and responsible gambling.
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