FDJ acquires L’Addition to further “consolidate” new services activity

Française des Jeux (FDJ) has announced the acquisition of L’Addition in a bid to strengthen its retail services arm.

groupe fdj acquisition l addition gambling insider web image 1

The latter company is based in France, with 70 employees located in Paris and Bordeaux, and offers management, point of sale and payment solutions to cafes, hotels and restaurants (CHR).

Since it was founded in 2012, L’Addition has cultivated a positive reputation in the French CHR space, hence the decision by FDJ to acquire the company.

“L’Addition has established itself as one of the benchmark players in France in the CHR network and is now present with 10,000 merchants,” wrote FDJ.

The operator further praised L’Addition, adding: “Its success is based on its comprehensive and scalable management services platform, its innovation strategy, its proximity to merchant users and its ability to continuously secure the operation of a point of sale without loss of data.”

By acquiring L’Addition, alongside Aleda earlier this month, FDJ intends to further consolidate its new “Payment and Services” business and thus diversify the group.

Ultimately, the operator has designs on becoming “the leading local collection and payment network in France” and FDJ believes that such acquisitions will support this and similar ambitions.

It stated: “They reinforce the group’s objective of becoming the preferred partner of local retailers in the operational management and development of their points of sale.”

In other FDJ news, the operator recently published its financial results for H1. Led by a top-line revenue increase of 12%, these were largely positive and reflect the group’s ongoing recovery from Covid-19.

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