Published
OnlineSports BettingIndustry

Affiliate OddsJam acquires OddsBoom, adds Founder to executive team

Affiliate OddsJam has acquired the odds comparison website OddsBoom, adding Founder Mark Knight to its executive team as Head of Product. 

oddsjam oddsboom acquisition gambling insider web image

OddsJam believes Knight’s appointment will enhance its identity as a data-driven sports media company, helping it deliver original content and new odds comparison tools. 

OddsJam Co-Founder Alex Monahan said: “Data represents the heart of the sports betting industry, which is why we set out to build the most data-driven media company in the space. 

“Joining forces with Mark and the OddsBoom team will accelerate our mission to provide premium betting data and news to sports bettors of all types.” 

Knight added: "I started OddsBoom to build products geared toward helping both novice and experienced bettors make sense of the burgeoning sports betting market in the US. 

“With my 20 years of experience in the field and the great team at OddsJam, we are going to create something special." 

The hiring of Knight will add to OddsJam’s existing group, which already includes a 10-person editorial team.

The editorial crew is tasked with purveying daily written and digital content for betting education and strategy, as well as producing previews and picks-driven content across all major sports. 

The news follows OddsJam’s recent release of a mobile app, which enables users to conduct player prop research to track relevant statistics and trends.  

OddsJam’s data covers odds from over 75 sportsbooks, and its site attracts around 200,000 unique users per month.

Recently, OddsJam Co-Founder Alex Monahan spoke to AffiliateCon about life as a US-founded affiliate.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...