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Novibet signs deals with Caesars and Big Bola

Novibet has published an update on its North American expansion strategy; included in this update is confirmation it entered into a multi-year access agreement with Caesars Entertainment, through which Novibet will launch online sports betting (OSB) and iGaming services in New Jersey.

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The move comes as part of Novibet’s North American plans for growth, with the operator now having access to the New Jersey market for 10 years.

The deal, along with a previous agreement for the Pennslyvania market, is subject to Novibet obtaining the necessary operating and service licences, as well as relevant regulatory approvals.

The operator intends to have launched services in these regions by 2023.

Novibet CEO George Athanasopoulos said: “The expansion of our iCasino platform into new regulated markets, including in North America, is a major pillar of our growth strategy.

“We’re pleased with our progress against this initiative; as evidenced by our expanded partnership with Caesars Entertainment that now provides us with market access to New Jersey and Pennsylvania to address the significant OSB and iGaming opportunities in those states. As well as our new partnership with Big Bola to introduce our highly regarded iGaming and OSB products to players in Mexico later this year.”

As per the terms of the deal with casino operator Big Bola, Novibet will launch its branded online casino site in Mexico later in 2022. The company will be responsible for all player acquisition, promotion and retention, with revenues shared with Big Bola.

In March, Novibet announced plans to go public, with special purpose acquisition company Artemis Strategic Investment Corporation in line to become a new, wholly owned subsidiary of Novibet.

This deal is expected to close in the second half of 2022, subject to approval by Artemis’ shareholders.


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