SportsGrid, a streaming network designed primarily for bettors, has launched on FuboTV in the US and Canada.
The service is aiming to capitalise on the convergence of live sports programming and wagering, an area that has recently received considerable attention from FuboTV.
Earlier this month, the company published its second quarter financial results, which were accompanied by an announcement of the decision to undertake a so-called “strategic review” of its wagering activities.
FuboTV said it was taking steps to “de-risk” its business, and had opted to no longer got it alone when it comes to sports betting.
SportsGrid, meanwhile, is a 24-hour “wagering destination” that offers real-time news, data and analytics to bettors and sports fans more broadly.
This includes daily odds, lines, matchups and injury reports across the NFL, NBA and MLB, among other leagues and sports.
“The SportsGrid Network viewer experience amplifies the emergence of new levels of fan engagement combined with the convergence between live sports programming and sports wagering,” it stated.
The network also provides 18 hours of original programming hosted by a team of “on-air personalities, sports and sports betting experts and guest contributors.”
This is broadcast from production facilities located near Madison Square Garden in New York City and from the SG Studios & Production Hub in Holmdel, New Jersey.
“We are extremely pleased to join FuboTV – the timing is perfect with the excitement with the upcoming NFL season and FIFA World Cup Soccer Championship,” said Jason Sukhraj, GM Canada & Syndication.
“The SportsGrid programme line-up will serve the engaged fans with real-time actionable analytics before and during the live games as well.”