This year's ICE Totally Gaming was once again an expo to remember, as hundreds of exhibitors and thousands of delegates descended on the ExCeL London to celebrate our ever-evolving industry.
As ever, Gambling Insider was there too, capturing the show's unique atmosphere as part of the now traditional ICE video review.
We spoke to CEOs and leading executives from some of the biggest firms in the industry to find out what ICE week means for them and why they think the show continues to prosper.
The Gambling Insider cameras were also on hand to capture some notable celebrity showings, including boxing legend Evander Holyfield's appearance at the SBTech stand.
Football hero Michael Owen challenged industry media to a penalty shootout at the Colossus Bets stand, which as the video shows didn't end too well for those between the sticks.