Offering live casino, casino, sports and esports betting to its consumers, BetCoco also features VR blackjack, roulette and live sports reality rooms to create an immersive experience.
Led by Mike Fox, Chief Financial Officer of Crystal WG, the project has launched in Canada and Brazil, while it now turns its focus toward India, Malta, Gibraltar and Nigeria for short-term future expansion. While more long-term ambitions are to launch in the EU and Asia.
Commenting on the launch of the new brand, Fox said: "BetCoco is a fun brand that offers a fabulous player experience with the leading games and services that the industry has to offer.
"Innovation is at the foundation of everything we do through creating the best features to continuously improve our user experience. We are launching with crypto, with fiat soon to follow, and are deploying exciting paid media marketing and affiliate campaigns to let the markets know about us.”
Meanwhile, Nick McClagish, Group Account Director for Digital Fuel – which was appointed as advisor to BetCoco by Crystal Wealth – said: "The Crystal Wealth team match our ambition and belief in the potential of cryptocurrency betting and gaming to grow exponentially.
"Our specialist digital insight matched with their deep understanding of specific LatAm territories; and their needs is a perfect match to support our joint bid to make the BetCoco casino brand the best experience possible for customers globally."