David Hasselhoff to promote casino games at G2E

r David Hasselhoff is to appear at the G2E show with providers OpenBet and developers MX Digital next month to promote his new online slot and scratchcard games.

The man known as The Hoff will be found at Booth 3965 of the Las Vegas expo between 1:30pm and 2:30pm on Tuesday 2 October.

Aimed primarily at the bingo and casino markets, the new games will see players help Hasselhoff’s character in his quest to become a millionaire celebrity.

The games are available in a number of different skins and feature various free spins as well as a super wild feature.

The slot game will be available to OpenBet customers from November, with the scratchcard released in May 2013.

OpenBet chief executive David Loveday said: “The Hoff’s iconic character lends itself perfectly to a wide range of players who enjoy playing celebrity-endorsed games.”

Ike McFadden, director of business at MX Digital, added: “We have worked closely with David to create some truly engaging content and are confident that his larger than life personality will be easily transferred into these compelling online casino games."