Through the agreement, William Hill will use PandaScore’s odds feed across video game titles Dota2 and League of Legends, with Sporting Solutions - which united with PandaScore last year - to facilitate the distribution.
“We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed,” said PandaScore Senior Sales Manager Dasha Kirilishina.
“Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.
“This is a great deal for PandaScore and it cements our position on the market as leading esports data odds provider.”
William Hill will roll out its odds feed product for Counter-Strike: Global Offensive at a later stage, with the operator to further expand its esports betting product with the provider over the coming months, based on player and community feedback.
William Hill Global Director of Sportsbook Nick Maurice commented: “We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences.
“But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that. We look forward to leveraging its odds feed and unmatched experience to take our esports betting customer experience to the next level.”