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Genius Sports pens content partnership with Bally’s Interactive

Genius Sports has published the details of its new content partnership with Bally’s Interactive, in a wide-ranging deal that will see Genius power Bally’s brands with data and streaming solutions.

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As per the terms of the deal, Genius will deliver its full suite of data and streaming solutions to Bally’s brands, including its Bally Bet online sportsbook.

Genius will work to support Bally’s in maximising profits and optimising operational performance, through the implementation of the Genius Trading Service (GTS) sportsbook solution.

Bally’s will have access to the Genius portfolio of data rights for the English Premier League, NFL, Nascar and Liga MX, among others. NFL products and services, including real-time statistics, proprietary next-gen stats and official sports betting data feeds will also be made available.

Bally’s Interactive North America COO Adi Dhandhania said: "Working with Genius will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps." 


Additionally, Genius will deliver thousands of low latency video feeds via its streaming solution. Bally’s customers will have access to live betting experiences through football streams from leagues in Argentina, China, Colombia and Iceland, as well as a number of global FIBA basketball and FIVB volleyball leagues.

Genius CEO Mark Locke said: “With its brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally’s Interactive.

“Our highly bespoke official data, trading, risk and live streaming solutions will power first-class betting experiences for Bally’s customers across the US”

Last week, Genius published its Q2 2022 financial results, reporting a 27% year-on-year revenue increase.

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