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US Integrity partners with Thrill One Sports & Entertainment

Sports betting monitoring firm US Integrity has entered into a partnership with multi-media sports platform Thrill One Sports & Entertainment, as Thrill One prepares to launch sports betting with its Nitro Rallycross brand.

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US Integrity provides protection against betting fraud and corruption, with Thrill One now offered access to its proprietary integrity monitoring platform, as sportsbook operators are set to accept wagering on its events this autumn.

US Integrity will conduct analysis across dozens of data sets, working to proactively identify and flag irregular contest-level, officiating & wagering patterns.

Thrill One CEO Joe Carr said: “Partnering with US Integrity is a massive step for us as we work towards introducing our sports properties to regulated betting markets across the United States.

“Their commitment and proactive approach will play a pivotal role in ensuring that integrity is maintained as wagering becomes available across our all of our sporting events.”

Founded in 2020, Thrill One’s portfolio of brands includes Nitro Circus, Street League Skateboarding, Nitro Rallycross and Thrill One Media. The portfolio is expected to deliver over 70 live events, 100 hours of live sports content and more than 300 episodes of linear television this year.

US Integrity Co-Founder and CEO Matthew Holt said: “US Integrity is proud to partner with Thrill One and assist as their events begin to be offered across the US regulated sports betting market.

“US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at Thrill One.

“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity.”

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