The network will launch a new show, Countdown to Kickoff with Brent Musburger, leveraging VSiN’s access to sports betting experts to deliver news and analysis as the new American football season approaches. Musburger will host the new Sunday pre-game show from noon to 1pm ET.
VSiN General Manager Len Mead said: “The addition of this new programming and its talent will position VSiN to provide the growing number of sports bettors in the US with expert betting insights and premium content.
“Led by a team of sports betting experts, including Brent Musburger, we look forward to serving sports bettors by expanding our primetime programming and producing new weekend specials highlighting the week’s biggest games.”
The network’s schedule will be built on existing shows Follow the Money, A Numbers Game and The Lombardi Line – all of which will remain in their current daily time slots.
The new programming lineup will be available on video and audio platforms such as YouTubeTV and iHeart Radio, as well as on television.
Alongside Countdown to Kickoff with Brent Musburger, VSiN will debut two more weekend shows. These are The Contest Show, which will help contest participants and enthusiasts prepare for upcoming Sunday matchups, and College Lines Revealed, which will specifically offer analysis on college football.
To coincide with these new programmes and an updated schedule, VSiN will launch a new digital subscription programme, VSiN Pro, which will extend the amount of content available to the network’s paid subscriber base on VSiN.com.
CEO of VSiN Brian Musburger said: “With the new additions to our programming lineup, we expect that VSiN will cover sports betting markets in a way no one else can, delivering the most in-depth analysis to our growing audience.
“As the first sports betting broadcast network, we’ve assembled an expert team of content creators over the last five-plus years to provide regular in-depth perspectives and analysis on various sporting events.”
