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XB Net and Codere renew horseracing deal for the Spanish market

XB Net has agreed to renew and expand its deal with Codere, to provide its US horse and greyhounds portfolio to the Spanish operator. 

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The agreement will see Codere use XB Net’s infrastructure of data, live pictures and betting services from over 60 North American racetracks to fill its retail and digital channels schedule, providing bettors with the opportunity to gamble on over 75% of US horseraces.

Borja Mata, Content & Supplier Manager at Codere, said of the agreement renewal: “Since Spain’s time zone is well-placed to perfectly transition into high-quality evening meetings stateside, top-class 24/7 programming is now an engaging reality for our customers, thanks to this evolving collaboration with XB Net and their expertise in betting solutions. We look forward to seeing how these innovative products continue to perform over upcoming highlights, like this autumn’s Breeders’ Cup World Championships.”

Meanwhile, Simon Fraser, SVP of International at XB Net, added: “Codere is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Spanish sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic sport is long since back in full swing in Spain, those bettors who were drawn to North American racing during the pandemic have largely been retained which represents another key validation of our product.

Meanwhile, after posting $24.5m total revenue in its Q1 results, Codere is yet to post its Q2 report – which is expected to show further growth for the Spanish operator.

 

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