Published
OnlineLand-BasedCasinoSports BettingIndustry

MGM Resorts and BetMGM promote RGEM 2022

MGM Resorts and BetMGM have announced their plans to mark Responsible Gambling Education Month (RGEM).

responsible gaming gambling betmgm american association gambling insider web image

Throughout September, the American Gaming Association (AGA) will encourage brands to participate in public service campaigns – among other efforts – intended to raise awareness.

For their part, MGM Resorts and BetMGM will support the AGA’s ‘Have A Game Plan’ and ‘Bet Responsibly’ initiatives, targeting new and seasoned bettors alike.

Both brands will post responsible gambling content on social media, sharing tips and information. These activities will not be limited to RGEM; they will continue to share educational content over the course of the year.

MGM Resorts and BetMGM also reiterated their commitment to GameSense, a responsible gaming programme developed by the British Columbia Lottery Corporation (BCLC).

Richard Taylor, BetMGM’s Responsible Gaming Program Manager, said: “Our primary focus is delivering exceptional customer service and responsible gaming is a critical element of our approach.

“Through GameSense, we empower our employees and customers to approach gambling the right way – for fun and entertainment.”

Meanwhile, MGM Resorts’ Director of Responsible Gaming Garrett Farnes focused on training. He said: “Training is a priority.

“Our employees serve as the front line for the company’s responsible gaming efforts, and we want them to be equipped with the skills needed to ensure guests are informed, confident and in control of their play.”

To this end, MGM Resorts’ GameSense staff training programme recently underwent an expansion, training more than 62,000 employees in the past year.

Of those, 271 have received the programme’s highest level of training, earning the title of GameSense Advisor.


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...