This continues the tribal operator's expansion into the US market, as the group plans to engage its players with integrated in-person and online experiences.
Indiana is home to the Hard Rock Casino Northern Indiana, while Tennessee has three Hard Rock Cafes (in Nashville, Memphis and Pigeon Forge) and the Bristol Casino.
Hard Rock’s entertainment serves as the baseline for the company’s mobile products, which are focused on offering all customers the “Hard Rock experience” on the go.
Additionally, the Hard Rock Sportsbook offers promotions and bonuses, fast deposits and withdrawals, and numerous games and props to wager.
The sportsbook has also introduced in-app streaming, as well as the Mystery Wheel, a rewards experience that gives players the opportunity to earn up to $5,000 in free bets.
Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital, commented: "We are excited to offer the legendary Hard Rock experience to our mobile sports betting players throughout Indiana and Tennessee.
"The successful debut of the Mystery Wheel is the latest example of the unique interactive experiences that can only be found at Hard Rock Sportsbook as well as our commitment to building the most entertaining app in the market."
The Hard Rock Sportsbook mobile app is available for all types of mobile devices (Android or iOS) and can be legally accessed by players over 21 years of age who are physically located within the borders of: Arizona, Indiana, Tennessee, and Virginia, as well as New Jersey and Iowa (through the Hard Rock Sports and Casino NJ, and the Hard Rock Sportsbook Iowa apps).
