Mr Green CEO: Sportsbook launch is awaiting a supplier agreement

By David Cook
Mr Green will launch a sportsbook when it has reached an agreement with a third-party supplier, according to its CEO.

The operator said in its full-year financial report for 2015 that it plans to introduce a sportsbook offering on top of its online casino product this year.

Speaking to Gambling Insider, Mr Green CEO Per Norman said: “We don’t know yet [when the sports-betting product will launch this year], because we haven’t chosen a supplier. That will be the phase that we go into now.

“I think it really depends on how quickly that process will go and then of course how quickly we can integrate with the necessary technology. From my perspective, I’d rather get it right than get it quick. If we can do it quick, that’s fine, but we’ve got to make sure that we do it right.

“We see that it’s a perfect fit and I see it as a huge marketing opportunity in all the markets that we’re in.”

Mr Green’s game win went up 20% to SEK 792.6m (£66.1m) for 2015, while negative EBIT of SEK 36m was also reported, up from SEK 31.2m.

When asked about the company’s other aims for 2016, Norman said: “In the more corporate part, which I represent, our aim for 2016 is to make a change of listing. We plan to move from the smaller, unregulated AktieTorget list in Sweden to Stockholm Nasdaq. That has not been decided as final by the board, but the board has given us a task to really look into it.”

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