BGaming and Stake launch new game driven by player preference data

BGaming and cryptocurrency-focused platform have collaborated on a new game powered by player analytics data.

bgaming stake wild west bonanza gambling insider web image

Wild West Bonanza has been designed to leverage player preferences and deliver, according to BGaming, a “personalised” experience.

The new, western-themed title is an online slot game that incorporates features based on casino players’ preference data.

Other industries have already made significant strides when it comes to capitalising on big data and personalisation.

Now, it would appear that online gambling brands wish to do likewise. BGaming’s Alexandr Shavel went so far as to call personalisation “the key driver of future growth.”

“In the saturated, highly competitive iGaming market, personalisation is becoming the key driver of future growth,” Shavel said.

“Following the success of the previous collaborative projects, we are focusing on bringing personalisation to another level by delivering an exclusive experience for registered players and the streamers’ community.”

The game is built on BGaming’s refilling reels mechanic, and, as Shavel touched on, has been designed with slot streamers in mind – who have become increasingly popular on platforms such as Twitch.

Wild West Bonanza is also the third custom title in BGaming’s portfolio created with Stake exclusively for the platform’s registered players.

Regarding their latest collaboration, Stake was enthusiastic, commenting: “It was a pleasure working with BGaming to make this game a reality.

“We are very proud of our Originals games, and to share our creative input to develop new and exciting games with game providers is extremely exciting.

“The quality of the game has exceeded our expectations, and we are positive that it will be a strong performing game on Stake.”

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