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Tabcorp launches new betting app amid “digital transformation”

Tabcorp has released the first version of its new wagering app.

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Australian bettors can now download and place wagers using the Tab app, which is built on Google’s open source “Flutter” software.

As a result, it is now faster to place a bet and easier to access personal betting information, among other new features.

CEO Adam Rytenskild said highlighted Tabcorp’s customer-centric outlook, whose feedback he said was used to develop the new app.

“We want to be customer obsessed in everything we do, and this is the first of what will be regular upgrades of our app to transform the digital wagering experience for punters,” he commented.

Rytenskild continued: “We’ve listened to our customers and our new app has been developed with the feedback of punters front of mind.”

As he touched on, Tabcorp plans to regularly update the app, and according to Chief Customer Officer Jenni Barnett, is already working on an upgrade.

“Today begins a new era for Tab customers. The new app is now live and we’re already working on upgrading it – there’s no set and forget for us,’’ she said.

“We’ll have two new products to market before Christmas and there’ll be multiple upgrades of the app next year.”

Tabcorp’s intention to regularly update the app will be aided by Google’s Flutter toolkit, which Chief Information Officer Alan Sharvin said will enable the company to do so “fortnightly if we want.”

“Flutter is used by some of the world’s biggest brands, and we’re excited to be the first wagering company in Australia to use it,” he remarked.

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