Flutter has launched a new initiative to encourage diversity as part of the group’s “Positive Impact Plan.”
The Global Advocacy Programme will be led by Flutter’s Executive Committee and focus on four distinct areas, or “workstreams” – gender, multiculturalism, LGBTQIA+ issues and accessibility.
Each area will be overseen by a different Flutter executive, including FanDuel CEO Amy Howe who will spearhead the group’s work on gender.
Meanwhile, Flutter’s Chief Legal Officer and Commercial Director Pádraig Ó Ríordáin will lead the multicultural workstream, Sportsbet CEO Barni Evans will oversee LGBTQIA+ issues and Paul Cutter, Group Chief Information Officer, will lead accessibility.
“At Flutter, we strongly believe the work of diversity, equity and inclusion (DE&I) starts at the top, which is why our Executive Committee will be using their voices to advocate and drive meaningful, long-lasting cultural change,” said Phil Bishop, Flutter’s Chief People Officer.
The programme will be broken down into four phases: listen, learn, advocate and action. Essentially, Flutter is looking to draw on employee insights to meet the goals of its Positive Impact Plan.
It comes amid a push for greater diversity in gambling more broadly, an effort that has seen Flutter’s rivals, such as Entain, launch similar sustainability strategies.
Bishop continued: “The Global Advocacy Programme will be central to achieving our mission of understanding the lived experiences of colleagues across Flutter, particularly those from marginalised communities.
“In addition to delivering against targets set out in our Positive Impact Plan, the programme will work to remove barriers and obstacles while meaningfully closing experience gaps so there’s a level playing field for everyone.”