Company Focus: NYX Gaming Group

class="videoWrapper"> NYX’s mission is simple: to deliver the best player experiences anywhere in the world, and help their clients be as successful as possible. As one of the most prolific games developers and distributors in the market, NYX is a leader across the gaming industry with a truly global presence. With four game studios that supply that over 600 market leading games to 170 operators worldwide, NYX is a trusted partner to 90% of the world’s most powerful casino brands.

Dedication to clarity and simplicity, whilst offering outstanding player experience and service, is at the heart of all NYX operations globally. NYX is a business with a clear and decisive strategy, which it communicates concisely with its partners to maximise their effectiveness in the market alongside NYX.

Characteristic features of NYX products include special attention to game mathematics and prize distribution in conjunction with enhanced animation and sound to immerse the player in the game and create more excitement sooner into the experience. Omni-channel gaming is another high priority for NYX, with launches across land-based, mobile, desktop and social channels simultaneously depending on clients’ needs.

Having a customer centric view is important at NYX, which is why game designers are located in three teams across the Globe, allowing clients the opportunity to work with the best regional team on relevant local content for their market. NYX design studios understand the demands clients have for new products, which is why they are able to form innovative ideas and create concepts that deliver exceptional experiences to players.

Platform overview
The NYX i-gaming platform is central to delivering a premium experience to players, ultimately providing operators everything they need to succeed. At its core is one integrated gaming solution, comprised of the Open Platform System (OPS) and the flexible game aggregation technology Open Gaming System (OGS). The platform offers complete flexibility in all areas, including real-time data availability, a powerful bonus engine, custom configuration and a feature rich API to enable true innovation.

NYX is a top choice for gaming operators with their proven history in software innovation and an impressive library of proprietary games across all categories, with a strong mobile focus. With their fully-integrated platform solution and solid operational and marketing expertise in jurisdictions across the world, it is clear why the world’s biggest operators choose to partner with NYX.