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888bet goes live in Kenya, Tanzania, Mozambique and Zambia

Operator 888 Holdings has launched 888bet in Kenya, Tanzania, Mozambique and Zambia, with local licences through joint venture 888Africa.

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These expansions into new African markets are a key part of 888’s corporate strategy.

888Africa was founded in March 2022 and is managed by a team led by Christopher Coyne, former CEO of Goat Interactive and former CMO of The Stars Group.

Christopher Coyne, CEO of 888Africa, commented: “We are delighted to hit our target and launch into four regulated markets within six months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future.

“We have enormous ambitions and believe the strength, history and trust of the 888 brand give us a real competitive advantage as we look to build market-leading positions across Africa. We look forward to introducing 888bet and its unique offer to new players across the region in the months ahead.” 

Itai Pazner, 888 CEO, added: “It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique and Zambia and begin 888Africa’s growth story on the continent.

“As a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months while introducing consumers to the fantastic 888 brand.”

In late September, Betsoft Gaming launched its slot gaming titles in the Romanian market via 888casino.


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