Published
OnlineLand-BasedMergers & Acquisitions

Light & Wonder acquires House Advantage assets

Light & Wonder has acquired all of the assets of House Advantage in a cash transaction.

lw ha

A loyalty and marketing software and technology provider, House Advantage was founded in 2004 and is based in Las Vegas and India. Its HALo platform provides an omnichannel loyalty and marketing solution by integrating and collecting data from multiple systems across land-based and digital channels.

In connection with the transaction, Light & Wonder has named House Advantage Founder and CEO John Wolfe as SVP and President, Global Systems and Services, while approximately 20 other House Advantage employees will become Light & Wonder employees.

Wolfe brings over 25 years of experience building business intelligence and customer information systems in the gaming and hospitality sectors and, as noted by Light & Wonder, has a “proven track record of driving significant growth and profitability by capitalising on industry tailwinds and building strong relationships with the largest operators in the gaming and hospitality industry.”

Light & Wonder Interim CEO Matt Wilson commented: “Loyalty is no longer just about a player’s card; it’s about the player journey across all touchpoints. By welcoming the HA team to L&W, we are strengthening our position and accelerating the transformation and growth of our systems business to drive greater value for our customers.

“The addition of HA’s industry-leading software and technology solutions allows us to capitalise on the growing convergence of digital and land-based gaming. With HALo, we gain a powerful omnichannel player loyalty solution that complements our current product family and enables us to deliver a truly differentiated offering.

“Further, HA adds stable, high-margin recurring revenue streams with significant growth potential to bolster cash flows for the benefit of all stakeholders.”

Premium+ Connections
Premium

Digitain

 
Premium

Galaxsys

 
Premium

RISK

 
Premium

Sport Generate

 
Premium

GammaStack

 
Premium

1xBet Partners

 
 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...