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Novomatic's Greentube acquires Present Creative

Novomatic-owned supplier Greentube has acquired Present Creative.

Greentube

Now a part of Greentube, the US-based development studio creates content for the iGaming and iLottery sectors, with a company background in Real Money Gaming and Casual Gaming.

Recently, the Michigan State Lottery approved several of Present Creative’s products for use in the state – which Novomatic intends to build on by expanding Present Creative’s presence in the US markets.

Michael Bauer, CFO/CGO at Greentube, commented on the deal: “We are thrilled to announce this acquisition as Present Creative is a very good fit for us.

“They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local flavour to our games. The US is a market of great importance to us and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”

Meanwhile, Ben Sutherland, CEO and Co-Founder at Present Creative, said: “We are excited to now be part of the Greentube family, and this acquisition will allow us to speed up our development processes and take our content to new heights.

“This is a fantastic opportunity for Present Creative, and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.”    

Greentube entered the US market in 2021 and is currently live in Michigan and New Jersey – furthermore, it was recently granted a licence to operate in Ontario.

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