Published
OnlineSports BettingResults

Entain reports rise in Formula 1 wagers

Operator Entain has reported an increase in popularity for Formula 1 betting.

MicrosoftTeamsF1

Entain recently published its Q3 trading update, while its Formula 1 report shows a 50% increase in terms of customer wagering, from 2018 to 2021, as well as a 30% increase in the total number of bets on each season.

Entain reported an 18% increase in the number of UK customers wagering on Formula 1 between 2021 and 2022, and this year’s Formula 1 season is not over, as there are still four races to go.

The British Grand Prix from July 2022 reported a 121% increase compared to 2018.

Most of the group’s betting customers interested in Formula 1 since 2018 have been from the UK (35%), Brazil (17%), Germany (17%), and Spain (15%).

These numbers come in synchronisation with the spike in popularity that Formula 1 has seen across streaming and multimedia platforms worldwide.

Dom Grounsell, Entain CCO, said: “Our customers are finding Formula 1 an increasingly exciting sport to participate in – numbers are growing year on year, in line with the popularity of the sport. This has no doubt been helped by the hugely successful Netflix Formula 1 Drive to Survive series.

"We’re looking forward to the next stage of Formula 1’s exhilarating journey, and with our bench-strength of global sporting brands, are perfectly placed to keep our customers entertained and close to the action.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine