As noted by Real Luck Group, the sponsorship marks an important step in its marketing rollout in Latin America, building on its recent player acquisition debut in Brazil.
The group added that Thunder Awaken is “Peru’s largest professional team with a loyal and expanding fan base of over 16 million across their full network”. It will compete in Dota 2 at The International 11, one of the largest esports events, with the event seeing a 30% year-on-year growth in 2021, peaking at 2.7 million unique viewers.
“Peru is a strategically important market for us,” said Real Luck Group Director of Marketing Daniel Sanders. “Not only given the huge interest in esports, but also for expanding our online casino and sportsbook offerings to bettors in this vibrant market.
“This new initiative also gives the Luckbox brand exposure to 16 million (Thunder Awaken channels) fans via the Dota 2 International 11 competition. We look forward to working with local regulators and providing additional details regarding our Latam growth strategy over the coming months.”
The partnership with Thunder Awaken represents its first major above the line marketing initiative in Latin America for esports, and brings with it significant branding and a country-wide integrated approach in Peru.
Real Luck Group added that Brazil witnessed a significant upturn in player registrations, traffic and deposits for Luckbox in October.
In August, Real Luck Group published its Q2 2022 financial results, reporting CAD$10.6m (US$8.2m) in cash, and no debt, with its Luckbox online casino expected to return positive monthly EBITDA by H2 2023.
