Published
OnlineSports BettingIndustry

SuperBook launches sports betting portfolio in Iowa

SuperBook has launched its sports betting offering in the state of Iowa.

SuperBook
Listen To Article

The launch now means SuperBook is active in six US states, including Arizona, Colorado, New Jersey, Tennessee and Nevada – where it has been operating since 1986.  

SuperBook CEO Mark Lipparelli commented on the launch: "We're excited to bring the SuperBook brand and our decades of experience to the state of Iowa.

“From the Cyclones and Hawkeyes to the Field of Dreams, Iowa has one of the best sports traditions in the country. Many sports fans from Iowa have undoubtedly visited our iconic Las Vegas sportsbook and now they can access those same great betting options from home."

Meanwhile, Jay Kornegay, the VP of Race & Sports Book Operations at SuperBook, further added: "I am excited to launch our sports betting in Iowa. From my time in this business, I've known sports fans in Iowa to be among the most loyal and knowledgeable.

"We're off and running, and we welcome new sign-ups to compare us against the others. We focus on building the best odds anywhere we operate, and we offer several generous odds boosts and other promotional bets."

Iowa has seen several sportsbook operators launch in recent months, with ClutchBet becoming available shortly before the start of the new NHL season in September.

Jake Francis, SVP of Operations at ClutchBet, said of the launch at the time: “Sports fans in Iowa deserve a memorable betting experience, and we are thrilled to make our US debut in a state with an incredibly rich sporting history and a legion of passionate sports fans.”

Premium+ Connections
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Sport Generate

 
Premium

RISK

 
Premium

Imagine Live

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
 
Premium

Digitain

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...