Soaring Eagle Casino & Resort begins installing QCI Platform

As noted by Soaring Eagle Casino & Resort, the Unified Gaming Platform aligns marketing, player development and casino operations around one view of the casino’s data.

“The team at Soaring Eagle Casino & Resort is very excited to begin using the QCI Platform,” said Soaring Eagle Casino & Resort CEO Melinda Coffin.

“We did an extensive vetting of business analytic tools and found their AI and technology to be leading-edge. Leveraging QCI’s platform allows our team to quickly identify revenue opportunities, execute and evaluate campaigns and elevate our player development efforts. 

“To top it all off, their Robotic Process Automation will save us time and money each month accurately loading our marketing offers.”

Based in Michigan, Soaring Eagle Casino & Resort of Mount Pleasant is owned and operated by the Saginaw Chippewa Indian Tribe.

QCI CEO Dr. Ralph Thomas commented: “Soaring Eagle Casino & Resort’s decision to select our QCI Platform shows the importance of continually developing products that truly fit our customers’ needs. We see our business partnership with Soaring Eagle, a premier operator in the Michigan market, as a strategic business relationship. 

“With over 85 casino resorts in North America and over 4,000 sites worldwide utilising QCI’s Unified Gaming Platform, we are confident our proven product will continue to meet the growing needs of Soaring Eagle Casino & Resort.”

Earlier this year, Evolution expanded its presence in Michigan by signing an agreement with Soaring Eagle Gaming.

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Peter Lynch

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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