Paddy Power Betfair partners with Worldpay

ator Paddy Power Betfair has chosen Worldpay, a global payments provider, to offer payment processing services to customers.

Worldpay has been selected to help drive the growth of the newly merged firm and improve processing efficiencies, as well as support its global ambitions.

The payment provider has worked with more than 150 names in the industry, and this wide breadth of customers gives it an "unparalleled view of consumer betting behaviour" which it uses to help gambling companies "benchmark their performance, maximise payment acceptance and minimise fraud risk, all while lowering cost".

Ciarán Scallan, director of customer payments & fraud at Paddy Power Betfair, said: “It is vital for our customers to deposit and withdraw funds both efficiently and reliably.

“We continue to see fantastic growth, and with the football season coming to an exciting conclusion and the European Championships coming in the summer we were keen to add a trusted advisor to our payments infrastructure.”

Scallan added: “We chose Worldpay for their incredible industry expertise and look forward to growing our relationship over the coming months and years.”

Peter Wickes, VP of business development for gambling at Worldpay, said: “We process more gambling transactions than any other provider in Europe, and we pride ourselves on the market-leading expertise we offer to the gambling sector.

“Our ability to process payments at great volume is extremely valuable for bookmakers, and the unique insights we can offer Paddy Power Betfair through deep data analytics will play an important role in helping them secure their position at the forefront of the betting industry in the future.”