The Sparx tab has been developed in conjunction with the sports technology company Epoxy.ai. The supplier says its new tab is designed to create a more personalised betting experience for its users.
Users of the new Sparx feature will have access to a personalised space based on analytic models of player preferences.
BetParx says its new feature will display infographics that marry bet offers with relevant statistical information and supporting graphic elements.
Matthew Cullen, Senior Vice President, iGaming and Sports for BetParx, said: "Users are expecting technology products that understand their behaviors and personalise the experience precisely for them.
“The new Sparx feature on the BetParx app will deliver that experience. Think of Spotify, Instagram and Netflix. This is the norm that does not exist in the sports betting space, and we are ecstatic to deliver this first-of-its-kind betting-specific experience to our users."
Alongside its new Sparx feature, BetParx will also employ Epoxy.ai’s On4Me entitlement services, which uses AI to determine available sports for specific users.
BetParx adds that Epoxy.ai’s feature will help over 65% of bettors who want to ensure they can watch a game live before they bet, according to in-house statistics.
Epoxy.ai COO Jason Angelides added: "We are thrilled that Parx selected Epoxy.ai to develop the Sparx feature. Parx is looking to be an innovative leader in the gaming space, and we believe Sparx will help BetParx customers become more engaged by making sports betting on the BetParx app easier to understand and use."