Catena Media acquires AskGamblers

The deal is the largest in Catena’s history and its third acquisition this year.

The transaction includes all affiliate accounts, domains, mobile apps and social media accounts.

AskGamblers provides player reviews and online casino rankings, as well as the opportunity to resolve online casino-related disputes, which has resulted in more than €5m being repaid to players.

The €15m purchase price will be paid in three tranches: €3m will be paid on completion of the transaction, €8.25m will be paid when all assets have been transferred to Catena Media and €3.75m will be paid six months after the acquisition has completed.

AskGamblers’ sales for the first quarter of 2016 reached approximately €810,000, with its profit margin surpassing 80%.

AskGamblers’ development centre is based in Serbia and is comprised of 30 employees, all of whom will be offered continued employment by Catena Media.

Catena Media now has approximately 130 employees, with offices in three countries.

“We are incredibly proud of acquiring AskGamblers which is one of the best brands in the affiliate market and whose operations are a perfect fit for Catena Media,” said Catena Media CEO Robert Andersson.

“AskGamblers is an extremely important site for casino operators and, through its stringent requirements for certified casinos, contributes to creating a better i-gaming industry.”

Last month Catena acquired Swedish affiliate network Wonko Media AB for SEK 32m and an unnamed affiliate network in Italy and Belgium for €3m.

Catena Media was founded in 2012 and is headquartered in Sliema, Malta.

Its core markets are Sweden, Norway, Finland, the Netherlands and the United Kingdom.

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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