The multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders. It comes after the Hungarian Government’s decision to regulate online sports betting, which went live on 1 January 2023.
EveryMatrix will be providing the operator with an end-to-end suite of digital sports betting software solutions and services for its online brand TippmixPro.
EveryMatrix has won several World Lottery Association (WLA) and European Lotteries (EL) agreements, including Norsk Tipping (Norway), OPAP (Greece), National Lottery (Malta) and Veikkaus (Finland).
With more than 7,700 locations worldwide, SZRT, which was established in 1991, is a WLA member and offers multiple products including lottery games, lottery tickets and sports betting.
Stian Hornsletten, EveryMatrix CCO, said: “Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.
“We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”
Zoltán Horváth, Sports Betting Director at Szerencsejáték, said: “We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”