The Netherlands office will serve as the group’s European headquarters moving forward, with the company aiming to capitalise on the aforementioned markets through a ‘dedicated and focused regional approach.’
Four members of the Aruze team will initially kickstart the European office, with the group planning to expand throughout 2023.
“Aruze’s presence is expanding rapidly in European, Middle Eastern and North African markets and the establishment of our independent office demonstrates our continued commitment to the players and operators of these regions,” said Aruze Gaming Europe Director of Business Operations David Meacher.
“Our customers are invaluable to us, and bringing ourselves that much closer to them will strengthen our relationship and understanding of these specific markets, as well as provide more in-depth and personalised service and sales support.”
Founded in 1983, Aruze operates in almost 40 countries and is licensed in over 200 gaming jurisdictions. A provider of casino solutions, the group encompasses Lucky Roulette, ETGs such as BlackJack and casino-arcade hybrid games.
The deal sees new titles Ultra Stack Showgirls, Ultra Stack Lion, 8 Wealthy Lions and Wolf 500g all debut for BetMGM’s customers. Aruze also revealed that more titles will be released on BetMGM's platform throughout 2023, with titles such as Rock Paper Scissors Instant Win set to arrive to customers soon.
