Fast Track CEO and Co-Founder Simon Lidzén said: "We've been waiting for this technology; our platform was designed and built to be self-learning, but the AI technology simply wasn't there; now, with the latest autoregressive language AI, we can confidently offer our partners a system that will help them reduce costs and make it easier to deliver 1:1 experiences to their customers.
"We expect to see unprecedented levels of productivity and efficiency for our partners, allowing them to focus on innovation and growth."
Fast Track says its new AI language technology will enable operators to generate multi-channel campaigns quickly, as well as subject lines, A/B testing and language localisation.
The company adds that its new launch will roll out following ICE London 2023, where it will be debuted for the first time.
Fast Track CTO Patrik Potocki commented: “This technology enables our partners to work smarter, not harder; accelerating their journey to delivering 1:1 experiences is truly a game changer for the industry, and we're excited to be at the forefront of this innovation.
"We look forward to seeing our partners leverage this technology to drive growth and innovation in their businesses.”
Recently, Fast Track integrated gameplay risk engine Greco into its service. The addition of this engine is to improve player segmentation and efficiency, according to Fast Track.
Essentially, clients will be able to leverage Greco to facilitate the automation of player communications to deter players at the first sign of any dubious behaviour.