Company Focus: SOFTSWISS – a Winning Combination of Technology and Innovation for iGaming Business
By Gambling Insider
SOFTSWISS is an innovative tech company providing award-winning software for iGaming business. Being the first company in the industry to start working with cryptocurrency in gambling, SOFTSWISS has a decade of deep industry expertise under its belt. The company offers a comprehensive range of fast-growing products recognised by the global professional community. The innovative one-stop-shop solutions allow operators to launch their projects from scratch, and form a unified SOFTSWISS ecosystem, reinforcing each other.
Standing out in the iGaming market means having a keen focus on technology and innovation, and also having reliable solutions that complement each other amid an increasing 'sea of sameness'. Among the most crucial features is software reliability. If a platform malfunctions, then players can't enjoy innovative features, mechanics or gamification tools. The key to success is doing business with reliable vendors with plenty of industry expertise who are able to act quickly. SOFTSWISS is one such vendor.
The Casino Platform, the first iGaming product in the SOFTSWISS portfolio, is an online casino management system that is continuously evolving to help clients add new features to a comprehensive, reliable backend, and help partners unlock new business opportunities. Backed by the state-of-the-art technology, diverse bonus systems, tournaments and other compelling novelties, the platform creates a winning combination for iGaming brands. SOFTSWISS utilises an integrated approach and offers complete business solutions with a large set of tools to drive player activity.
With a wide and diverse library of 15,000+ games from top game providers, the SOFTSWISS Game Aggregator? offers operators entertainment for all audiences, including many crypto-friendly games. To improve its offering, the product team has launched the Tournament Tool - the feature which allows operators to create and manage tournaments on the basis of games and game providers available to a casino. This tool enhances the acquisition of new players through progressive prize pools and encourages player retention through a unique gaming experience.
Building a standalone online sports betting brand or complementing the existing iGaming website is always possible with the SOFTSWISS Sportsbook Platform. This product stands out for its flexibility and gamification, offering multiple types of integrations and a range of unique bonuses. The Sportsbook can be seamlessly integrated via API, iFrame, and in one bundle with the Game Aggregator - a winning cross-product offering, consolidating the company's standing as a one-stop-shop solution provider for the iGaming business. What is more, the sports betting platform has recently mastered the jackpot functionality via an integration with the SOFTSWISS Jackpot Aggregator, further expanding the flexibility of its offering.
The Jackpot Aggregator by SOFTSWISS is an effective tool to strengthen brand competitiveness, retain and reactivate players. With running jackpot campaigns, average Total Bets and other KPIs increase by at least 15%, thereby boosting business revenue. A year after its launch, the product has several dozens of satisfied clients and a proven record of global campaigns. The product is now expanding beyond jackpot launches for online casinos and has started to set up promotional campaigns on sports betting platforms as well.
FULL SUPPORT & EXCEPTIONAL SERVICE
Affilka by SOFTSWISS, an affiliate management and tracking software, which celebrated 200 clients in its portfolio at the end of 2022, shows impressive results by incoming migrations. Some cases showed a 20% monthly increase in player acquisition, and much of this has been made possible through a winning combination of full technical support and automation.
Launched in 2016, Managed Services have been effectively delivering exceptional full-cycle player care. This SOFTSWISS department comprises 6 services, including the newest Content Management service which provides comprehensive content support for online casinos. The professional team never stops mastering its skills in regular trainings and certifications to show remarkable performance. For example, in 2022, the Anti-Fraud team helped operators save at least 15+ mln EUR.
Knowing more about the SOFTSWISS products and solutions will be possible during the ICE London 2023, on 7-9 February, at stand N8-231, where the company's expert representatives will be showcasing the cutting-edge product range, detailing the benefits and new features.
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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