Gannett Chairman and CEO Michael Reed spoke about the opportunities the deal can potentially create for Gannett.
He commented: “Partnering with Gambling.com Group enables Gannett to have a market-leading, sports-betting authority deliver in-depth reviews, breaking news, and expert insights. Our highly engaged audience of more than 47 million sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites.
“We expect this partnership to be immediately accretive to our EBITDA and free cash flow by monetizing our sports traffic. The deal is progressively more valuable as regulated online gambling is launched in more states.”
Group CEO Charles Gillespie noted Gannett’s achievements and described it as an “ideal” partner.
He said: “Gannett’s authoritative digital presence across the US makes them an ideal media partner for us to drive revenue and cash flow growth in our number one target market.
“Media partnerships are a proven way for both Gambling.com Group and our media partners to create significant, new revenue from online gambling player acquisition.
"We look forward to executing on our partnership with Gannett to demonstrate the benefits a best-in-class media alliance can deliver for all parties including Gannett, Gambling.com Group, our online gambling operator clients and most importantly – the growing number of online gamblers in the US.”