LotoMinas will be the start of a multi-year turnkey project with local Brazillian lottery operator, Loteria Mineira. It will be the official lottery of Minas Gerais, one of Brazil’s largest states.
NeoGames CEO Moti Malul said: “We are excited to announce this truly groundbreaking launch in the Brazilian market, marking the go-live of a state lottery in Brazil with a full iLottery and online sports betting offering.
“This deal is another demonstration of how we have brought the benefits our recent strategic acquisition into play; capitalising on the online sports betting solution from BtoBet and the managed services from Aspire Global.
"This project truly exemplifies the strategic benefits that the NeoGames group of companies offer.”
NeoGames hopes that LotoMinas will build upon the already established retail lottery and digital keno program that’s run in the state. It will be supported by a local cloud-based system due to go live in Brazil.
Intralot do Brasil CEO & Owner, Sérgio Alvarenga, said: "As a market pioneer in the Brazilian lottery market, this partnership with NeoGames, one of the industry's most innovative iLottery providers, is truly a natural fit.
“The new modalities of online instant games and sports betting, and investments in technology are also part of the expansion plan for new states and federal licenses. We are confident that this collaboration with NeoGames will advance the lottery.”
NeoGames President Tsachi Maimon joined the GI Huddle for a video interview during ICE London.
