An understandably temporary building called The Temporary by American Place will soon be open with around 1,000 slot machines, 50 table games, three restaurants and Synkros’ technology spread throughout.
Roughly three years later, a global casino, sports book, luxury boutique hotel, 1,500-seat live entertainment venue, as well as a variety of restaurants, bars, and other amenities are all expected to be part of the permanent American Place complex.
Daniel R. Lee, Full House Resorts President & CEO, said: “With Synkros at the core of The Temporary at American Place, our guests can immediately begin to connect with tailored rewards, offers and communications across the site.
“When the permanent American Place casino makes its debut, the earned rewards and relationships will move seamlessly to the new facility, with even more entertainment opportunities.”
The Temporary at American Place is the test site for Synkros' introduction of Oracle Analytics in addition to the whole Synkros marketing suite. Synkros supports the full portfolio of Full House Resorts.
Tom Jingoli, Konami Gaming EVP and COO, said: “Full House Resorts brings an innovative approach to every casino destination it operates and American Place is the latest casino set to entertain guests with its experience.
“With Synkros’ agile system architecture, robust integrations, and flexible marketing tools, we’re thrilled to flexibly support a diverse spectrum of goals and objectives across the organization’s growing portfolio of properties.”
