Published
OnlineSports BettingIndustry

Betr expands beyond microbetting with core markets

Betr has revealed that it intends to expand beyond microbetting thanks to its launch of core markets. 

betr microbetting
Listen To Article

The company's new core markets will now see its players able to bet on ‘pre-match and in-play markets for a team to win, a team to win and by how much, and over/under on total points’ betting – all in time for March Madness. 

Joey Levy, Founder and CEO of Betr, said of the expansion: "We deliberately launched with only microbetting to one: launch as soon as possible, enabling us to learn from and iterate our product experience according to real user data and feedback.

"And two: establish ourselves as the company, product and brand synonymous not just with instant gratification betting, which we believe will be the future of this industry.

"Now that we have done this successfully, we are putting Betr on a path to establishing betting market coverage product parity with incumbent operators, which will include the gradual and methodical integrations and launches of core markets, parlays, props and many of the other betting experiences consumers can find elsewhere."

Betr launched in Ohio at the beginning of 2023, with a move into the newly open Massachusetts market coming very soon, where it will make its real-money betting app available for iOS and Android users.

Betr will also offer customers its ‘Beat Derek's Bracket’ challenge during March Madness in the US. The promotion will see bettors go up against Derek Sullivan, who has gained notoriety in the betting community for his abysmal betting record – with the victor winning a $1,000 prize.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...