Over 10 million sports fans in the US tune in to watch the NCAA basketball tournament every April. Several of them take part in bracket-based competitions where they try to predict each game's result.
Online gaming companies are focusing on bracket games to draw in more players, increase daily active users and engage players with targeted promotional offers.
Gerard Laws, Marketing Manager for Clutchbet, said: “March Madness is a key event on the sporting calendar for customer acquisition. By adding private leagues to the bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament."
The Low6 bracket provides SSO integration for web-based marketing and operator websites. It offers personalised logos, in-game advertising alternatives and CRM communications.
Jamie Mitchell, CEO of Low6, added: “We’re delighted to equip operators and brands with a new digital asset that drives both acquisition and retention.” Meanwhile, as of the first day of the NCAA Tournament, Low6 observed that bracket involvement was highest among people aged 31 to 45. Alabama is currently in the lead (20%) across all Low6 activations to win the NCAA basketball tournament. Fans' picks for the March Madness Final Four are Alabama (37%), Houston (23%), Kansas (20%) and Purdue (12%). Northeastern US has the highest percentage of fan votes. For golf bettors, Low6 will also be introducing a bracket game for its partners during The Masters week in Augusta, Georgia.
