Rivalry debuts casino product in Ontario
Rivalry has debuted its Interactive Casino Platform.exe in its home market of Ontario.
The games provider has launched its new platform alongside eight new casino games.
Rivalry Co-Founder and CEO Steven Salz said: “Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario.
“Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive and proprietary experience that differentiates our brand in a competitive market.”
News of Rivalry’s new casino product follows the launch of its first-ever third-party casino game Aviator last summer.
It has been gradually adding to its games offering since then, launching a new proprietary platform for its house games in a bid to create a custom gaming experience.
This was followed by the addition of table games and live dealer offerings.
The supplier said its casino vertical has driven an immediate impact since its launch, contributing 30% of betting handle and 15% of the company’s revenue for Q3 2022.
Salz added: “We’ve taken a strategic approach to casino that prioritises design, user experience and the selective curation of games geared for a targeted audience of next-generation users.
“Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and engineering entertainment into our platform.”
The supplier says its next aim is to launch a mobile app in Ontario to “deepen” its presence and game offering in the region.
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