Sports and betting-related data suppliers Betradar have unveiled a new incident-based betting product.
Soccer Roulette asks players to predict the next on-field incident to occur within a 90-second window during a live football match.
Punters are given over 40 chances to bet on a selection of 19 key match incidents, including a goal, yellow card, or penalty.
The incidents are placed on a roulette wheel, with players given the opportunity to think strategically about which event they believe will happen next, and therefore which event they wish to bet on.
The new offering, which features real-money betting and immediate payouts, links odds directly to a betting slip and bookmakers account.
The fully customisable game includes a hosted front-end solution as well as real-time, around the clock data management.
A Betradar statement said: “Soccer Roulette is an unprecedented new betting product that combines the instant turnover potential of a casino game with all the excitement and drama of a live sporting event.
“Casino bettors will immediately be comfortable with the authentic design and feel of Soccer Roulette, whilst sportsbook bettors will enjoy the fast pace and impulsive nature of roulette.
“Soccer Roulette can bridge the gap between sportsbook and casino to generate a lucrative new revenue stream.”