United24 is a platform created by the Ukrainian Government to raise funds for medical aid, critical needs and rebuilding Ukraine.
It has a number of live fundraising projects on its website, which include getting more ambulances for the country, reconnaissance drones and demining civilian areas.
At ICE London this year, BGaming offered merchandise to visitors that had artwork from the artist Thumbs on it.
The provider also offered the chance for visitors to pledge $50 to the charity, which over 70 partners chose to do across the weekend.
This year, 40,000+ people attended with over 650 brands on exhibition.
Catherine Puteiko, CMO of BGaming, said: “Small acts of kindness can have a big impact on the world, from caring for others to creating positive change.
“BGaming's recent charity initiative at the ICE London exhibition was a shining example of this ethos.”
BGaming chose to contribute the rest itself to round the total to $5,000.
A similar charity drive will be hosted at further events throughout the year.
Puteiko said: “Our partners had the option to donate to a worthy cause or receive our branded merchandise, and we're thrilled to share that this simple initiative raised 5000 dollars for victims of war in Ukraine.
“Let's continue to think big and act small to make a positive impact on the lives of others!”
Earlier this year, Seminole Gaming and Hard Rock International announced it would hold a gala to raise funds for Ukrainian war victims.
