The initial partnership between Kambi and BetPlay’s operator, Corredor Empresarial S.A., was signed in 2017 when the sports betting market was regulated in Colombia.
Since then, BetPlay has used Kambi technology and services to power its sportsbook, including Kambi's Bet Builder product.
Kristian Nylén, Kambi CEO and Co-Founder, said: “We are pleased to agree a long-term extension to our successful partnership with Corredor Empresarial, providing its customers with next-generation betting entertainment.
“The Latin American market continues to hold great promise for Kambi and we look forward to aiding Corredor Empresarial as it expands across the region with Kambi’s cutting-edge complete sportsbook.”
Kambi will continue to support BetPlay as it expands into additional Latin American markets.
Last year, BetPlay was appointed as the Official Betting Partner of the National Basketball Association (NBA) in Colombia.
This included exclusive NBA content featured on BetPlay’s platforms, as well as a localised version of the NBA Pick’Em: Bracket Challenge for Columbian fans.
BetPlay also featured highlights of the past NBA games on its platforms for Colombian fans to experience.
German Segura, CEO at Corredor Empresarial S.A., said: “This is an exciting time for Corredor Empresarial and this partnership extension marks an important strategic milestone for the company as we expand across Latin America.
“Kambi is a proven leader in the provision of sports betting technology and services and we look forward to working closely with them as we deliver on our ambitious growth plans."