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Asia bulletin: Junglee signs new Brand Ambassador and unveils new campaign

Junglee Games has signed Bollywood actor Ajay Devgn as its new Brand Ambassador and unveiled a new national campaign – ‘Rummy Bole Toh Junglee Rummy.’ 

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A Flutter Entertainment brand, Junglee Games’ new campaign is designed to showcase the latest measures the brand has taken to ensure a safe rummy experience, highlighting player trust and safety. 

Devgn commented: “I am delighted to be associated with Junglee Rummy, India’s most trusted rummy site, and to be part of their campaign ‘Rummy Bole Toh Junglee Rummy.’  

“Junglee Rummy has been in the online rummy industry for more than a decade now, and it is leading the way with its player-first approach.  

“With its established expertise, state-of-the-art gaming technology and robust security infrastructure, the platform has taken the game to the next level and has over 6 crore real players playing on the app.” 

The first commercial for the Rummy Bole Toh Junglee Rummy campaign has also been launched in multiple languages across TV, digital media, radio and music-streaming platforms. 

Junglee Games VP of Marketing Bharat Bhatia added: “We are super excited to be launching this campaign with one of India’s best-known and most-loved face, Mr Devgn.  

“With a wealth of experience and expertise in his field, he brings immense trust and credibility to the table, just like Junglee Rummy does with its rich experience in online rummy.  

“Devgn’s mastery of his craft and his pan-India recognition make him the perfect brand ambassador for further cementing Junglee Rummy's position as India's most trusted rummy platform.” 

In the Jan/Feb edition of the Gambling Insider magazine, Flutter International CEO Dan Taylor spoke about the operator’s acquisition of Junglee Games.  

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