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East Harmon Zone at F1 Heineken Silver Las Vegas Grand Prix gains new sponsor

Virgin Hotels Las Vegas, part of Curio Collection by Hilton, has been named the official entitlement sponsor of the East Harmon Zone at the Formula 1 Heineken Silver Las Vegas Grand Prix.

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Virgin Hotels Las Vegas, the newest event partner for the race, will take over the East Harmon Zone with live entertainment and fan activations.

Lia Rispoli, SVP of Resort Operations & Asset Management for JC Hospitality, said: “We are excited to help create truly unique fan experiences in the East Harmon Zone for the race in November.

“Virgin Hotels Las Vegas is thrilled to be part of this historic event, and we look forward to a continued partnership with Las Vegas Grand Prix.”  

Emily Prazer, Chief Commercial Officer of theFormula 1 Las Vegas Grand Prix, said: “Given its proximity to the East Harmon Zone, we couldn’t pass up the opportunity to partner with Virgin Hotels Las Vegas to curate programming and build an energetic environment for our fans in the East Harmon Zone."

Fans can watch all the high-stakes action as drivers compete for the position through the first two corners, and the spectacle of the start and finish line, from the East Harmon Zone.

Meanwhile, in February, Aristocrat Gaming was named the official slot machine of the Formula 1 (F1) Heineken Silver Las Vegas Grand Prix.  

According to the multi-year sponsorship, the first F1 event to be held in Sin City since the 1982 Caesars Palace Grand Prix will include Aristocrat slot machines as their official partners.

The Grand Prix is scheduled to take place on a makeshift track on the Las Vegas Strip from 16-18 November 2023.  

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