Major US sports leagues form Coalition for Responsible Sports Betting Advertising

Nine organisations have created the association with the aim of ensuring more responsible sports betting advertising.

mlb joins
Listen To Article

The Coalition for Responsible Sports Betting Advertising was formed in the US by a number of sports leagues and entities.

So far, the National Football League (NFL), Major League Baseball, NASCAR, Major League Soccer, Women's National Basketball Association, National Basketball Association, National Hockey League, Fox and NBCUniversal have made the commitment to create safer advertising.

The coalition is founded on six key principles of sports betting advertising, each of them developed to protect consumers and the public in general.

The campaigns should only be marketed towards adults, should not promote irresponsible gambling or mislead and the adverts should be in good taste.

Also, publishers should have an internal review process for the adverts including a consumer complaints process.

To support this, the Coalition will establish an appropriate level of training for relevant employees regarding sports betting advertising policies.

A joint statement from the Coalition for Responsible Sports Betting Advertising said: "As the legalisation of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the US.

“Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered."

David Highhill, General Manager of sports betting NFL, said: "We’re proud to join these prominent sports industry stakeholders in this important effort.

“Legalized sports betting offers fans another way to engage with their favorite sports, but just as we must support problem gambling prevention and resourcing, we must also remain mindful of how sports betting is presented and advertised to consumers, and this coalition should greatly aid in that cause."

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...