Two regulated bookmaking companies in Poland, STS and Fortuna, are collaborating on an anti-grey market campaign under the slogan "Play Legally."
As part of the campaign, the football players of Jagiellonia Białystok, Widzew Łódź, Zagłębie Lubinthe, among others, which are sponsored by the companies, will run out in special jerseys to emphasise their message. Also, perimeter LED screens will change during the matches promoting the message.
The campaign will run from 12 May until 15 May.
A national advertising campaign using the slogan will be aired during the 32nd round of the PKO Bank Polski Ekstraklasa. These measures are intended to raise awareness of the growing issue of the grey market in Poland's bookmaker betting sector.
Mateusz Juroszek, President of STS, said: "By organising a joint campaign, we want to once again draw attention to what a huge problem for all bookmaking companies legally operating in Poland is the grey market, which is growing year by year.
"Of course, we notice and appreciate the government's actions against companies that operate in Poland without a licence, but we still assess them as definitely insufficient.”
Konrad Komarczuk, President of Fortuna, said: "We believe that a more liberal nature of legal regulations, like those in most European Union countries, would result in a dynamic development of the bookmaking market in Poland.
"This, in turn, would be associated with increased revenues for both legal operators and the state budget or sports entities supported by bookmaking companies with millions of dollars each year under sponsorship agreements."
