DraftKings has announced the launch of DraftKings Network on Samsung TV Plus, Samsung's free ad-supported TV Service (FAST). In doing so, DraftKings becomes the first US sportsbook to launch a 24/7 FAST Channel on Samsung’s streaming service.
Samsung TV Plus is directly integrated into all Samsung TVs produced between 2016 and 2023 and is available on a number of other Samsung devices. DraftKings announced a partnership with ESPN in 2022, showing the lengths DraftKings is going to in the hope of expanding its audience.
DraftKings Network will feature a variety of original programming, showcasing a wide variety of voices in sport.
Stacie McCollum, VP, Content at DraftKings said: “In bringing together some of the most authentic sports and entertainment voices under one umbrella, DraftKings Network is the destination for ‘In on the Action’ sports fans and content they love.
"We look forward to reaching fans with our deep roster of independent, credible and relatable voices that resonate with sports fans and the sports betting community.”
This new channel comes after DraftKings posted its Q1 results for 2023, showing it had made $769.6m in total revenue, up 84% from 2022. The company posted a net loss of $397.1m, an improvement over the $467.6m loss in Q1 2022.
CEO Jason Robins responded to the net loss, highlighting that the loss is all part of DraftKings' long-term plan to achieve profitability. Robins hopes that this new partnership with Samsung will see an increase in exposure for the company that will be reflected in future financial figures.
